We do our best to extend the lifecycle of all our products. Each product is easily serviceable and repairable with many replacement parts, meaning they can last for generation after generation. Any old unusable parts are taken to local recycling centres where possible where they are turned into something new. We use all recyclable materials for our packaging where we can meaning our customers can recycle once they have unboxed their product.

The factories we use for all our production processes are under constant review by us and with regular visits we are able to uphold safe, fair and humane working conditions.

My Babiie are proud to partner with various charities, including the Rainbow Trust and Save the Children. Projects to date have included supplying goods to Baby Basics, a volunteer-led project aiming to support new mothers and families who are struggling to meet the financial and practical burden of looking after a new baby. And most recently, working with the Home Office to provide products to the refugees coming to UK from Afghanistan.