Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our website.
Who are we?
We are My Babiie Ltd (“we”, “our”, “us”). We are registered in England and Wales under company number 12106537. You can find out how to contact us in the “How do you contact us about privacy?” section below.
What personal data do we collect?
Personal data means any information about an individual from which that person can be identified. It does not include anonymised data, where the identity and identifying information has been removed.
The following groups of personal data are collected:
- Identity Data includes information such as: first name, last name, title, date of birth (optional), occupation, personal description, photo and gender. If you interact with us through social media, this may include your social media user name.
- Contact Data includes information such as: email address, billing address, delivery address, location, country, telephone numbers.
- Financial Data includes information such as: payment card details and bank account details.
- Transaction Data includes information such as: details about payments to and from you and other details of products and services you have purchased from us.
- Technical Data includes information such as: details of the device(s) you use to access our services, your internet protocol (IP) address, login data, your username and password, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform.
- Profile Data includes information such as: purchases or orders made by you, product and style interests, preferences, feedback, and survey responses.
- Usage Data includes information such as: how and when you use our website, what you searched for, and details of any of our other products and services used by you.
- Tracking Data includes information we or others collect about you from cookies and similar tracking technologies, such as web beacons, pixels, and mobile identifiers.
- Marketing and Communications Data includes information such as: your preferences in receiving marketing from us and our third parties and your communication preferences.
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.
Why do we collect your data?
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances.
- Where we need to perform the contract we are about to enter into or have entered into with you. For example, when you purchase our products, that’s a contract between you and us for us to supply the products to you.
- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. For example, fraud screening as part of the check-out process or keeping our website secure.
- Where we need to comply with a legal or regulatory obligation. For example, keeping records of our sales for tax compliance.
Generally, we do not rely on consent as a legal basis for processing your personal data other than where the law requires it, for example in relation to sending certain direct marketing communications. Where our legal basis is consent, you have the right to withdraw consent any time.
How do we use your data?
We process data about you so that we can:
- personalise your site experience and to allow us to deliver the type of content and product offerings in which you are most interested
- allow us to better service you in responding to your customer service requests
- process and deliver your order including manage payments and collect and recover money owed to us provide after care and service support in respect of a purchased product
- administer a contest, promotion, survey or other site feature
- deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve you
- if you have opted-in to receive our e-mail newsletter, we may send you periodic e-mails about products or services that may be of interest to you
- detect and prevent unlawful acts
- customise our website and its content to your particular preferences
- notify you of any changes to our website or to our products and services that may affect you
- improve our products
Do we disclose your personal data to outside parties?
In order for us to provide our services to you, we may share your personal data with our trusted third party service providers and/or our group companies, as detailed below.
Examples of the sort of third parties we work with are:
- Third parties we use to help us deliver our products and services to you such as payment service providers who process payments, warehouses, delivery companies and customer service providers.
- Other third parties we use to help us run our business such as IT companies who support our business systems and databases and internet companies who host and support our websites.
- Marketing and market research companies who help manage our communications with you.
- Companies providing consumer review platforms/websites who help manage our communications with you.
- Professional advisors.
It is in our legitimate interests as a business to work with these service providers since we may not have the capabilities to provide these services ourselves. Whenever we share your personal data, we put safeguards in place which require these organisations to keep your data safe and to ensure that they do not use your personal data for their own marketing purposes.
We will also share some of your personal data when you choose to take advantage of certain additional services, such as when you choose to use other third party payment providers (e.g. Klarna or Clearpay) or where you choose to leave a review via our website with independent review sites that we have partnered with (e.g. Trustpilot).
How do we protect your data?
We implement a variety of technical and organisational security measures to maintain the safety of your personal information. Some of the measures we use in different circumstances are encryption, secured entry points to our servers, vulnerability scanning, and training for our personnel to protect against the loss, misuse and alteration of the information under our control.
While we will use all reasonable efforts to safeguard your personal data, you acknowledge that the use of the internet is not entirely secure and for this reason we cannot guarantee the security or integrity of any personal data that is transferred from you or to you via the internet.
How long do we keep your data?
In broad terms, we will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. This means that the retention periods will vary according to the type of the data and the reason that we have the data in the first place.
We have procedures in place regarding our retention periods which we keep under review taking into account our reasons for processing your personal data and the legal bases for doing so.
Do we use "cookies"?
Yes. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your Web browser (if you allow) that enables the site's or service provider's systems to recognise your browser and capture and remember certain information. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.
We use the following categories of cookies:
- Strictly necessary cookies. These are cookies which are needed to make the website work properly. They include, for example, cookies that enable you to log in, use a shopping cart or make secure payments.
- Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
- Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region). These also allow us to tell if you’ve left any products in your basket without checking out.
- Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website relevant to your interests and for advertising and retargeting purposes. We may also share this information with third parties for this purpose.
You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site. For further information about how to block cookies, please refer to your browser ‘help’ section or All About Cookies.
Please be aware that if you delete your cookies, you won't have access to many features that make your site experience more efficient and some of our services may not function properly.
Third party links
You may find links to third party websites on our site. The operators of those websites will apply their own privacy policies and you should check them before you use them or submit any data to them.
We are not responsible for their policies or the way they use your data or cookies, and we will not be liable for any loss, damage or distress you may suffer of incur as a consequence.
Changes to our policy
How do you contact us about privacy?
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
What are your rights?
Under data protection law, you have rights including:
- Your right of access - You have the right to ask us for copies of your personal information
- Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete
- Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances
- Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances
- Your right to object to processing - You have the right to object to the processing of your personal information in certain circumstances
- Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances
You are not required to pay any charge for exercising your rights. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances. We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.