Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our website.
We are My Babiie Ltd (“we”, “our”, “us”). We are registered in England and Wales under company number 12106537. You can find out how to contact us in the “How do you contact us about privacy?” section below.
Personal data means any information about an individual from which that person can be identified. It does not include anonymised data, where the identity and identifying information has been removed.
The following groups of personal data are collected:
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances.
Generally, we do not rely on consent as a legal basis for processing your personal data other than where the law requires it, for example in relation to sending certain direct marketing communications. Where our legal basis is consent, you have the right to withdraw consent any time.
We process data about you so that we can:
In order for us to provide our services to you, we may share your personal data with our trusted third party service providers and/or our group companies, as detailed below.
Examples of the sort of third parties we work with are:
It is in our legitimate interests as a business to work with these service providers since we may not have the capabilities to provide these services ourselves. Whenever we share your personal data, we put safeguards in place which require these organisations to keep your data safe and to ensure that they do not use your personal data for their own marketing purposes.
We will also share some of your personal data when you choose to take advantage of certain additional services, such as when you choose to use other third party payment providers (e.g. Klarna or Clearpay) or where you choose to leave a review via our website with independent review sites that we have partnered with (e.g. Trustpilot).
We implement a variety of technical and organisational security measures to maintain the safety of your personal information. Some of the measures we use in different circumstances are encryption, secured entry points to our servers, vulnerability scanning, and training for our personnel to protect against the loss, misuse and alteration of the information under our control.
While we will use all reasonable efforts to safeguard your personal data, you acknowledge that the use of the internet is not entirely secure and for this reason we cannot guarantee the security or integrity of any personal data that is transferred from you or to you via the internet.
In broad terms, we will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. This means that the retention periods will vary according to the type of the data and the reason that we have the data in the first place.
We have procedures in place regarding our retention periods which we keep under review taking into account our reasons for processing your personal data and the legal bases for doing so.
Yes. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your Web browser (if you allow) that enables the site's or service provider's systems to recognise your browser and capture and remember certain information. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.
We use the following categories of cookies:
You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site. For further information about how to block cookies, please refer to your browser ‘help’ section or All About Cookies.
Please be aware that if you delete your cookies, you won't have access to many features that make your site experience more efficient and some of our services may not function properly.
You may find links to third party websites on our site. The operators of those websites will apply their own privacy policies and you should check them before you use them or submit any data to them.
We are not responsible for their policies or the way they use your data or cookies, and we will not be liable for any loss, damage or distress you may suffer of incur as a consequence.
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
Under data protection law, you have rights including:
You are not required to pay any charge for exercising your rights. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances. We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.