Employee Owned Since 2023
My Babiie was created “for little people who dream big”, this vision started for the little ones we knew we could create great products for and the parents who deserved the safety, style & affordable quality we would go on to deliver through our brand.
Success for My Babiie has come in so many ways but that has only been possible because of the amazing people who believed in and helped build it and this change will see employees and future generations benefit from the incredible opportunities within a great company.
My Babiie will focus on many positive impact initiatives but one that was important to the founding family ownership was to encourage future generations of successful female entrepreneurs in business, which is why the elected Partnership Council will be run with majority (65%+) Female representation from inception.
"Moving to Employee Ownership at My Babiie is one of the easiest decisions I have ever made. Success is rarely ever about an individual and never has that been more true than in our business, our team have been relentless in achieving the goals we have all set for each other. My colleagues have the perseverance and courage when faced with challenges and fabulous creativity and skill when going about their day to day work. I have enjoyed every step of the journey with all who have been involved and can’t wait to see the evolution of the business with decision making made by those who are so instrumental to its everyday success."
Adam Phillips, Founder
“The path from dreams to success does exist. May you have the vision to find it, the courage to get on to it, and the perseverance to follow it.”
Quote from; Kalpana Chawla